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UX Lead
(Nov 2021-Now), Toronto, Canada
CIBC
Frontline UX - Business Banking
Creative Director
(May 2017-Feb 2021), Toronto, Canada
Ethnicity Multicultural Marketing and Advertising (Toronto)
Designer
(2012-2014), Shanghai, China
McCann Health (Shanghai office)
MBA
(2014-2016), Waterloo, Canada
Wilfrid Laurier University Lazaridis School of Business & Economics
Marketing specialization associated with entrepreneurship, strategy and accounting
Bachelor of Arts
(2005-2009), Shanghai, China
Tongji University (Shanghai) School of Art and Communication
Digital art and marketing communication
National Job Qualification of Mental Therapist
(2010-2011), Shanghai, China
East China Normal University (Shanghai) School of Psychology and Cognitive Science
2021 Marketing Awards:
•Kruger Products "Unapologetically Human" - Multicultural Adapted Advertising - SILVER
2020 CMA Awards:
• Toronto Ford Dealers Association - WeChat game - BRONZE
2020 Marketing Awards:
• Samsung A Series Campaign - Branded Content - GOLD
• Samsung A Series Campaign - Online Film - SILVER
• Toronto Ford Dealers Association - WeChat game - Social Media - BRONZE
• Toronto Ford Dealers Association - Carpool Karaoke - Experiential - BRONZE
2020 HERMES Creative Awards:
• Samsung A Series Campaign - Electronic Media / Social Media - PLATINUM
• SpongeTowels TV Commercial - Neighbours - Electronic Media / Social Media - PLATINUM
• Toronto Ford Dealers Association - WeChat game - Games / Contest - PLATINUM
• Toronto Ford Dealers Association - Mobile Information Experience / Contest - PLATINUM
2020 Summit International Creative Awards:
• Ethnicity Matters – EthniciTea – Industry Self-Promotion Collateral: SILVER
• SpongeTowels – Neighbours – TV Commercial: BRONZE
• Samsung Capture Your Journey - Branded Content: BRONZE
2019 Marketing Awards:
• Koodo CantoMando – Multicultural Branded Content – SILVER
• Canada Dry Hockey Night – Multicultural Branded Content – BRONZE
2019 HERMES Creative Awards:
• Love Scotties – TV Ad Campaign: PLATINUM
• CIBC Global Money Transfer – Advertising Campaign: GOLD
2019 Summit International Creative Awards:
• CIBC – GMT – Print Media/Advertising Campaign: SILVER
• Ethnicity Matters – Moving Ads – Self Promotion Campaign: BRONZE
• Love Scotties – Video/TV Ad Campaign: BRONZE
2018 MARCOM Awards:
• Ethnicity Matters – Self Promo Campaign: PLATINUM
• Public Mobile – TV Ad Campaign: GOLD
2018 Summit International Creative Awards:
• CIBC Global Money Transfer – DM: SILVER
• Public Mobile – TV Ad Campaign: FINALIST
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